Brand evaluation questionnaire. This brand questionnaire is designed to find out the most about your business so we can help create the perfect brand for your business. Please give as much detail as you can. Once you've completed the questionnaire please press the submit button, and we will get back to you. Brand Values The following questions will dive into the essence and identity of your brand. 1. What products / services do you offer? 2. What is your mission statement? 3. What benefits do your product/service off your customers? 4. Write down five words which represent your brand. 5. What three key messages does your brand needs to communicate? 6. How do you solve your customers’ problems? Your current brand. Show us your current brand and let us know what you don't like about it. 7. Tell us what you don't like about your current brand. 9. If you have any logo files that you would like us to look at please upload them here. Every bit of information you can give will help us to help you. Brand attributes The following questions will dive into the essence and identity of what you would like your new brand to reflect.
10. What characteristics would you like your brand to reflect? Choose as many as you like.
11. Are there any other words that describe the brand you want? 12. What colours would you like to see in your brand? 13. What colours would not represent your brand? 14. What words would describe your brand? And finally... It’s helpful if you are able to get some examples of brands you do and don’t like. Take a look at Pinterest for inspiration or google some competitors. The brands don’t have to be related to your business. Thanks for filling in the questionnaire. Once we have evaluated your brand we will be in touch. Submit Answers Thanks for submitting! We will be in touch soon.